Identity Work

Client: Assorted

My role: Logo Design

I see logo design as the ultimate intersection of art and strategy. That’s why my approach starts with a discovery process in order to understand the personality and position of the brand, and every creative decision that follows builds on the strength of the step before. I spend a large chunk of time sketching by hand, taking the time to explore every avenue that presents itself. I refine a select few ideas in order to present multiple options to the client, and build in a set number of revision rounds so we can work collaboratively toward the right solution.

Below are a few examples of my logo work.